Campaign to promote women-made products

By A Staff Reporter, Kathmandu, Oct. 16: The Federation of Women Entrepreneurs’ Associations of Nepal (FWEAN) has launched a campaign to promote products made by women entrepreneurs across the country under a single trademark, aiming to strengthen their market presence and expand business opportunities.

The FWEAN has obtained a collective mark - ‘Ma Udhyami’ trademark from the government. It plans to promote the mark through a collective exhibition showcasing products made by women entrepreneurs, its President Darshana Shrestha informed at a press conference organised in Lalitpur on Thursday. 

According to FWEAN, the exhibition is expected to feature products from more than 100 women entrepreneurs from several districts of Nepal. They will display goods ranging from handicrafts, Dhaka textiles, carpets and handmade paper products to organic food, agricultural produce, jewellery, sculptures and decorative items.

According to Shrestha, the initiative prioritises products made from locally available raw materials, particularly those linked to agriculture, handicrafts and value chains. "The FWEAN believes that a shared trademark will help consumers identify products made by women entrepreneurs and build confidence in their quality," she said.