Brand Risk Promotions is an influencer-focused combat sports promotion founded by popular livestreamer Adin Ross in 2024. The company stages boxing and mixed martial arts bouts featuring internet personalities, musicians and former professional athletes.
The promotion gained attention for its blend of celebrity matchups, viral moments and livestream entertainment. According to the supplied information, Canadian rapper Drake joined the business as a minority investor in May 2026.
Who owns Brand Risk Promotions?
Adin Ross is the promotion’s primary owner and serves as its CEO, host and promoter. Drake reportedly invested $10 million in May 2026 in exchange for an estimated 15% stake, putting the company’s implied valuation at approximately $67 million.
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Drake’s involvement also gives the promotion access to the rapper’s extensive global audience, helping it attract attention beyond livestreaming and influencer communities.
What is Brand Risk Promotions known for?
The company focuses on crossover boxing and MMA events rather than conventional professional fight cards. Its participants include content creators, streamers, celebrities and retired athletes.
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Origin of the name: The name reportedly stems from a joke by Kick CEO Ed Craven, who described Adin Ross as a potential “brand risk”.
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Event location: The promotion has staged events at its Miami venue, the Brand Risk Warehouse, as well as at a venue in Las Vegas.
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Audience: Its events combine combat sports with online entertainment, attracting viewers through livestreams and viral matchups.
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