Sydney Sweeney has returned with another advertisement for sports prediction platform Novig, weeks after the company’s previous campaign faced criticism from female athletes. Released on October 11, 2026, the new commercial addresses online attention on the actor’s appearance while promoting Novig’s focus on sports.
In the advertisement, Sweeney wears white underwear featuring the Novig logo. She jokes about people tracking her appearance before explaining the difference between betting on personal details and trading on sports through the platform. Mediaweek reported the release and quoted her remarks from the commercial.
What Did Sydney Sweeney Say About Men Tracking Her Underwear?
In the new Novig advertisement, Sweeney says, “There are grown men making spreadsheets to bet on what color underwear I’m wearing. I mean, I’m flattered?” She then contrasts those bets with prediction markets involving major world events. The commercial refers to people betting on wars and political developments before turning to Novig’s sports-only approach.
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The advertisement ends with Sweeney holding two footballs against her chest and saying, “Novig is… just sports.” The message promotes the platform as an alternative to prediction markets that cover subjects beyond athletics.
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