Looking to purchase gold this festive season? Here's how to directly avail Tyohar BharatPe Gold Offer

BharatPe has launched its Tyohar BharatPe Gold Offer for the festive season, giving eligible customers 5% extra digital gold and a chance to win prizes from a ₹20 lakh pool. The campaign runs from 11 October to 10 November 2026 through the BharatPe ecosystem.

Investors across India choose to purchase gold during the auspicious festive season during Dhanteras and Diwali and this year is no exception. For those looking to invest in digital gold, fintech company BharatPe has launched its ‘Tyohar BharatPe Gold Offer’ providing customers with 5% extra digital gold and prizes from a pool of ₹20 lakh.

The financial services and UPI payments company has launched the limited-period campaign — from 11 October to 10 November 2026, across the BharatPe ecosystem to mark the festive season, it said in an official release.

“With the Tyohar BharatPe Gold Offer, BharatPe aims to make digital gold investments more rewarding during the festive season. The campaign combines an assured additional gold benefit on eligible purchases with a leaderboard challenge, offering customers two ways to participate in the festive initiative,” it stated.

Tyohar BharatPe Gold Offer: Here's all we know

• Under this festive offer, customers will receive 5% extra digital gold on every eligible one-time gold purchase above ₹100, with the additional gold credited instantly to their portfolio.
• The offer also extends to new gold systematic investment plans (SIPs), subject to the completion of seven successful SIP transactions during the campaign period.
• Adding to the festive rewards, customers can participate in a leaderboard challenge for a chance to win from a prize pool of ₹20 lakh.
• Only gold transactions above ₹10,000 will be eligible for leaderboard rewards, giving customers an additional opportunity to benefit from their gold investments during the campaign.