Hyderabad SARAS Mela records sales of ₹1.49 crore in two days

A visitor at a stall set up as a part of the the Society for Elimination of Rural Poverty Fair-2026, in Hyderabad, on Tuesday. | Photo Credit: NAGARA GOPAL

The SARAS Mela at the HMDA Grounds on Necklace Road is drawing large crowds, providing rural women entrepreneurs and artisans a platform to showcase their products and expand their markets. The exhibition recorded sales of ₹89.26 lakh on Monday, its sixth day, with 54,556 visitors. On Tuesday, nearly 50,000 people visited the mela, generating sales of about ₹60 lakh, according to official sources.

Held from October 7 to 18 by the Society for Elimination of Rural Poverty (SERP), Telangana, the exhibition brings together rural women entrepreneurs and artisans mainly from self-help groups (SHGs) across the country, offering them an opportunity to showcase their products and reach urban consumers. A total of 205 stalls have been set up, displaying handloom sarees, handicrafts, traditional food products, millets and household items.

Products ranging from Kashmir carpets and Kerala spices to bamboo artefacts and traditional jewellery have been attracting buyers. Visitors, including foreign nationals and prominent personalities, have shown interest in the exhibits, while stall organisers have expressed satisfaction with the sales.